While I would be the first person to muster up a cheer for all things content branded, I must say this post from Rufus Griscom (picked up and turned into a so-called story by Media Jobs Daily) has left me scratching my head.
So the editor is dead, long live the content producer?
Or there's still hope for the editor?
Regardless, an intriguing post.
Snippet:
Editors have historically had two jobs: finding interesting material, and making it better. Next generation editors, if we still call them editors, will do two things: identify great content creators, and help them package and distribute their content in a way that is mutually beneficial. The relative value of the brands of content creators is ascendant, and publishers need to think more like coaches who are also business partners.
This leads me back to my previous post about Content Curation.
Six of one, half a dozen of another.
