The news is out: Google Analytics now tracks social media...it's kind of a denouement, given that industry professionals & analysts have been crying out for this for some time. Nonetheless, it's nice to have all the metrics in one dashboard. What's nice is how GA will:
"...help a publisher measure the value of social media traffic. The
tool focuses on measuring whether visitors that come to a given site
actually engage in a specific action — it’s not just about measuring
whether people are showing up at the door through social networks."
